June 24, 2016 Nexway accompanies Pascal Pich between Moscow and Vladivostok on the longest ultra-marathon cycling competition in the world, from July 5 to 28, 2016.
NANTERRE, France and SAN FRANCISCO, California, June 24, 2016 – Nexway, the specialist in digital e-commerce products announced today it will sponsor champion Pascal Pich during his participation in the Red Bull Trans-Siberian Extreme cycling race, from July 5 to 28, 2016. The 9,300 km race runs from Moscow to Vladivostok and is the longest stage cycle road race in the world, following the legendary Trans-Siberian Railway route. The luxury Trans-Siberian Express train takes 14 days to complete its journey from Moscow to Vladivostok — Pascal Pich will cycle over mountains and through valleys to complete the distance in just 24 days.
Pascal Pich is a five-time Double Ironman World Champion, a Triple Ironman Champion and a DECA Ironman. He holds 10 world records, is the Triple Ironman European Champion and the first athlete to have completed the Tour de France in eight days and eight nights (3,200 km).
Of the seven elite athletes participating in this challenge, Pascal Pich will compete in the Red Bull Trans-Siberian Extreme cycling race wearing Nexway colors exclusively. Nexway is extremely proud to be represented in this way. Over 14 stages, 319 km being the shortest and 1,372 km the longest, Pich will cross all of Russia and Siberia, cycling 9,300 km from Moscow to Vladivostok in 24 days, from July 5 to 28, 2016.
“Nexway is proud to accompany such a determined athlete as Pascal Pich in this incredible challenge. At an average of 387 km per day — or three Tour de France races in just 24 days, it is a remarkable achievement for this 52-year-old French cyclist from Nimes. Our support of this extreme athletic undertaking — an incredibly unique and exciting adventure — perfectly mirrors Nexway’s values of performance and beyond-the-limits way of thinking that we apply every day to achieve the objectives we set ourselves,” said Gilles Ridel, Nexway CEO and founder.
About Nexway
Nexway is a leading provider of full-service e-commerce solutions for publishers and online retailers of digital software and video games. The company’s white label online stores/cart & in-app stores boost revenue of digital goods with purchase, freemium, trial, and subscription revenue models. Based in Nanterre, France, with subsidiaries in the USA, Brazil, Germany, Italy, Spain, Luxemburg, Morocco, Poland, Japan. Leading companies who rely on Nexway include retailers Orange™, Yahoo! Japan™, Softwareload™, Best Buy™, Pão de Açúcar™, Amazon™; and publishers Kaspersky Lab™, Kingsoft™, Adobe™, 2K Games™, Big Fish™, ESET™, AVAST Software™. Following us on Twitter, and on Linkedin.
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Cécile ABESCAT
cabescat@nexway.com
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