Context & Challenge
Nexway has been FNAC’s trusted partner for nine years now, initially for its white label plug-and-sell online catalog which included attractive and extensive premium software and AAA games titles.
In january 2013 Microsoft launched Microsoft Office 365, a new version of its office tools suite, favored by a now annual licence rather than a lifetime licence purchase. This new business model has deeply impacted resellers like FNAC which saw recurrent customers becoming subscribers directly with the publisher.
Customers who purchased the latest version of the suite in a Fnac store became direct subscribers to Microsoft.
At the same time (2012-2014), the famous brick & mortar FNAC saw its turnover drop down. Visits to outlets (stores) had dropped and the website faced stiff competition from pure player like Amazon.
FNAC had to find a solution to retain its customers within their own ecosystem and secure their revenues! The group then decides to acquire a strong store to web strategy.
Relying on its experience and partner network, Nexway developped an antorenewal strategy tailored to FNAC’s new store to web scenario.
Nexway went behond expectations and offered a turn key solution that fits seamlessly into the FNAC digital user experience. This innovative solution offers their customers a FNAC-branded environment, an optimized and intuitive renewal tool through an immersive experience.
The FNAC Starter Pack was born!