The Steinberg Online Shop is now THE central point of contact worldwide for customers who wish to purchase products from the music software manufacturer – whether physical or digital.
- Customers from 199 countries can now purchase the software via download, in 147 countries also a selection of physical products.
« Theoretically, there is no country in the world to which we cannot deliver, » explains Daniel Röper, adding: « In practice, our ability to deliver is limited only by the inadequate Internet connection in some regions, because if the download of Cubase, for example, takes several days, this is no longer an acceptable user experience for our customers. »
Milestone: distribution to the USA
When they first partnered, European countries were the main priority, but in 2010 the Steinberg Online Shop was also launched on the American market. « Since asknet | Nexway had its own distribution network for physical sales in the USA, it was very easy for us operationally to take this step. »